Yik Yak Insights
College marketing and Gen Z advertising insights.
Practical strategies for reaching college students with campus advertising, creative, student insights, ambassadors, activations, and measurement.
Campus attention Why meaningful campus attention builds stronger brands.
A student seeing an ad is not the same as a student caring about it. The difference is whether the message belongs in the moment.
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AI and creative Human-first, AI-enabled: a better way to scale campus marketing.
AI can make campaign work faster. Human judgment is still what makes the work feel true to a campus.
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Brand growth The campus brand reset: turn attention into something that lasts.
Exposure can create a moment. A connected campaign can create memory, preference, and a reason to come back.
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Creators and ambassadors Campus credibility at scale: turning student creator trust into results.
Student creators are valuable because they understand the small details of campus life—not because they can recite a brand script.
Read article Student behavior Online and on campus: market to the whole student experience.
Students do not separate digital life from campus life. They use each to decide what is worth doing in the other.
Read article Small business Where should a small business advertise to college students?
The right channel depends on whether the job is to capture existing demand, create discovery, or become known on a specific campus.
Read article Creative testing Test campus creative without testing everything at once.
The purpose of a creative test is not to crown a winner. It is to make the next campaign decision easier.
Read article Student insights From student response to marketing action.
Collecting opinions is easy. The valuable work is deciding which response should change the plan.
Read article Campaign planning Build a campus campaign that moves from attention to action.
The funnel is not a list of placements. It is a connected sequence in which every step prepares the next one.
Read article Back to campus The four-week back-to-campus marketing plan.
Back-to-campus is not one launch day. It is a sequence of changing student needs, from arrival to routine.
Read article College marketing guide How to market to college students without missing campus context.
College marketing works best when planning starts with student needs, school-specific timing, and campus behavior—not broad age targeting alone.
Read article Gen Z college marketing Gen Z marketing strategies built for real college communities.
Gen Z is not one audience. The best marketing strategies connect a clear brand value to the communities, moments, and decisions shaping students now.
Read article Campus activation marketing A better campus activation starts before the pop-up opens.
Use digital campus reach to build awareness, drive attendance, and collect signals that improve the next school.
Read article College ambassador marketing Recruit ambassadors where students already talk about campus life.
A strong ambassador program needs reach, applications, campus segmentation, and student feedback in one workflow.
Read article Back-to-school planning Back-to-school campaigns need campus timing, not just media timing.
Move-in, first classes, club fairs, rivalry games, and midterms each create different student attention windows.
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